The Correct Way To Analyze Your Social Media

Social media is a great marketing opportunity, but only if you know it. You need to know and analyze the ROI of your social media (buy youtube views uk) to gain anything from it. Here’s how to get it done.

Social media has become an essential part of the online communications that brands conduct with their customers. The capability of these platforms to connect with a wide population, and provide precise targeting with cost-effective prices, has earned them a cult following for marketers.

A variety of studies, as well as surveys, have demonstrated the efficacy of social media as a marketing tool. For example, In 2013, 74% of marketing professionals said that they noticed an increase in traffic to their websites when they spent just six hours per week on their social media activities.

A similar survey carried out by a company that promotes marketing, DigitasLBi, revealed that Facebook was a major influencer in more than 50% of user purchases in 2015.

Similar numbers to those discussed above have seen marketers flock to social media platforms to reap the rewards. But, marketing on Social Media is not without one of the most fundamental issues for any marketing: measuring the return on investment.

In reality, an online survey in 2016 by marketers acknowledged tracking ROI to be the 2nd biggest problem they face after generating leads and traffic.

Defining Social Media ROI

Like ROI for any investment, the social media ROI is the connection between the time, money, and money you invest in social media marketing and the returns it earns.

This formula can be used to evaluate the ROI from your online social media campaigns. However, it will require at minimum two variables: the total cost of investment and the amount realized.

The investment variable poses no problem to identify. However, you’d require the total amount you earned to determine the profits. This is where the dollar amount on your social media objectives is crucial (more on this in a bit).

Why is it so important to gauge the ROI of social media?

Social media marketing costs are predicted to make up one-third of the overall budget for digital ads this year.

But discussing budgeting based on the number of impressions or Twitter shares isn’t the same as presenting figures. When you present facts and the quantifiable outcomes of an online marketing campaign, users are made to consider social media as a serious matter. There are other motives for the need to measure the ROI of social media.

Specific figures will allow others to recognize the importance of marketing via social media.

It is also helpful to measure ROI. This will aid in determining the effectiveness of your plan.

The ability to measure ROI and gain information will help you develop better strategies for the near future.

How to Measure Your Social Media ROI

It is now evident that calculating the return on investment from your online social media marketing efforts plays an important role in determining your future strategy and budgets.

The Cost of Your Social Media

The initial step in determining this is to figure out the price of your work (Investment). It’s no surprise that you need to be able to establish a budget before deciding how much you’ll invest.


If you are considering the total price of a certain social media marketing campaign, take into account the following.


The price is associated with your Social Media expert. You’ve employed an expert; note the amount of time they put into the specific campaign. Multiply this by their hourly wages. If you manage social media on your own, multiply the amount of time you devote to campaigns by the median wage of a typical social media manager in your local area. This data can be easily found using Glassdoor.

Software: If you are using any of the tools for managing social media, including the monthly price of their service.

Paid Promotions: Include the costs of paid promotions that you’ve run across various channels. This includes Facebook sponsored posts as well as Linkedin Lead generation campaigns.

Determining Goals

The next step is to establish the purpose of your social media. These goals will define the metrics you’ll be tracking to determine the return on investment of your social media campaign. Remember to set goals that are compatible with the goals of your business. This is why it’s likely that every company will have a different list of objectives.

It would help if you thought about what you hope to achieve through marketing via social media and what could be indicators of whether you are advancing towards your goal.

Goals for social media differ between companies and marketers. It is important to decide what goals align with your business goals. Here are some examples of how your goals could appear to be.

Five hundred likes for new pages on Facebook towards the end of the month.

30 new subscribers will be added to your mailing list by the end of September

The website will make purchases through the traffic you receive from your social media.

You will receive 100 copies of the book before the expiration of a specified time.

Once you’ve established your objectives, you can focus on measuring relevant indicators. Again, the focus is on connecting your social media objectives with your business goals.

For example, if the goal of a business is to boost sales, the targets could be product purchases or sign-ups. In contrast, when the aim is to build brand recognition, the aim will be to boost engagement on social media platforms.

Tracking Metrics

In light of the increasing popularity and popularity of marketing via social media, there are plenty of paid and free tools available to monitor the results. You can choose which provides the features you want while still fitting into your budget.

For example, RJ Metrics’ CLoud BI can calculate the lifetime value of a customer (CLV) to your company and then create personal CLV profiles. It can also inform you which social media site has the highest number of visitors to your site.

Additionally, it has advanced features. For instance, the churn analysis feature gives you an extensive and accurate understanding of the habits of your audience and customers on the internet.

Some of the most used tools to track social media usage include:

  • Google Analytics social media tracking.
  • Buffer

Assigning Dollar Value to Your Goals

When the goals have been agreed on, and the tracking process is set, It is time to incorporate actual data into your equation. There are a variety of variables you can pick from to calculate the financial worth of your efforts.

The Lifetime Value (LTV) of a customer The sum you earn from a client

Average Sale: The most popular amount you sell on your site

Paid Promotions are the amount you’d have paid for paid promotions to receive the same level of engagement that your campaign earned organically

For example, let’s say your average sales amount is $50, and 20% of your visitors to your site will be converted into sales. That means every single impression your social media marketing campaign generates on your site will earn you around 10 dollars.

Let’s suppose a campaign gets 1,000 people to your website. That’s a sign that your social media efforts during the campaign were worth $10,000.


The metrics you compute will not only help you monitor the results. If they are carefully analyzed, monitoring social media metrics can provide valuable insights into your target audience. The insights you gain will guide the future actions and strategies you can use to enhance the effectiveness of your efforts.

Social media channels have demonstrated their worth as the most efficient way to connect with your customers directly. The ability to measure the effectiveness of your social media provides marketers with solid evidence of the success of their campaigns over social media.

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